Jigsaw Puzzle - Article Marketing

 Article Writing Success: You Must Have A Great Title! Here’s How To Write One…

Start creating powerful titles for your articles and your troubles are over!

The title is all you've got to make a first impression…it's your advertisement. You must make it work for you! There's so much competition for a web searcher's attention in the search engines today. Your article title must stand out from the crowd.

It must reach out and grab the web searcher and say loudly:

"Read Me! I can help you!"

Without an attention grabbing title your articles will be lost in the herd!

Visitors who read articles are looking for specific information; a solution to a problem. Your title must tell them how you can help.

Here's what a truly great title is all about!

"Extra! Extra! Read all about it! Young family slain by crazed gorilla!"

Does that get your attention? Of course it does! And if we can find a place where such an exuberant title is appropriate that's exactly what we should use.

You don't really need to be quite as brazen as that…but you get the idea. Make it powerful!

As I wrote in an earlier article:

"Great titles have clarity and directness. They stand up and yell "action". They don't waffle around. They ask a question…they promise a great outcome…they make a call to action. They say: "Open "me" and your problems will be solved."!"

Here's an example:

"How to take Great Photographs: You must have a great camera! Which one should you buy…?"

This title tells the reader right up front: "This article will be about how to take great photographs". Anyone looking for information on Dog Grooming knows that this article isn't for them-but photographers will take notice even if they were searching jigsaw puzzle frames something else. It goes on to tell you that great photos need to start with a great camera and then it promises to show you how to buy one.

The reader is left in no doubt as to what they will find inside!

Compare this with:

"If you're finding your photos aren't very good you might consider buying a better camera".

You see the difference?

The first one reaches out and announces itself…you immediately know what to expect. This is an article on "Taking Great Photos".

The second one tells the same story but it waffles and the story is buried; you're three-quarters of the way along the first line before you find out what it's about.